I have been into Winnipeg’s rap outfit since their infectious jam, “They Said” which dropped a few years back. The five-piece crew have been busy with a fresh EP on the horizon and these visuals (shot in Tokyo) for their single entitled “Friction”. Check the Avery Stedman directed 4 minute video to see the chaps rappin’ in classic locations; Alleys, steps & stoops & lairy neon backdrops all get the treatment. Look out for The Lytics coming to a venue near you as they embark on their European tour.